![]() ![]() At times, it can be seen that female athletes bag more coverage on the lines of beauty or sex appeal rather than their sporting achievements. Women are marching ahead in every sphere, yet due to lack of proper coverage, it remains in the dark most of the times. Yet, it is evident when we flip the newspapers that certain sports hog the limelight. It ushers in a spirit of competitiveness. Sports are an important component of our life as it refreshes our mind and soul. As it has got its most important status in the world’s media to popularize the newspaper, there is a distinct lack of comparative research on the media coverage of sports. Sports became the most interesting area of media coverage among different stream. While the coverage of women’s sport across the world is already unequal to that of males, often the publicity focuses on everything else but their sporting abilities. ![]() Women in the news are more likely to be featured in stories about accidents, rapes, natural disasters, or domestic violence than in stories about their professional abilities or expertise. Although there has been a steady increase in the number of women professionals over the past 20-30 years, most mainstream newspaper coverage continues to rely on men as experts in the fields of business, politics and economics.
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